Job Description
| - Lead Brands & Communication strategy, aligning it
with company objectives and brand positioning
- Conduct market
research and competitor analysis to inform strategic communication
across all platforms
- Manage a team of professionals to
develop creative content, campaigns, and annual action plans
- Oversee product positioning and adjust based on market trends
- Proactively manage brand reputation and guide the brand's
evolution
- Lead our brand strategy across all channels
(digital, traditional media, etc.)
- Develop and execute a
comprehensive plan that aligns with our brand vision and ambition
- Lead cross-functional teams to implement brand initiatives
and secure leadership buy-in
- Build strong relationships with
key leaders, fostering collaboration and keeping them informed
- Oversee agencies, ensuring their work aligns with brand
vision and expectations
- Manage resources to deliver creative
excellence and optimize media return on investment (ROI/ROAS)
- Develop and optimize our digital media presence, driving
brand visibility and achieving marketing goals
- Coach your
team to create integrated, cost-effective digital strategies, analyze
data for insights, and recommend impactful campaigns
- Collaborate with all stakeholders to ensure brand messaging
is consistent and impactful across all channels
- Develop,
inspire, and empower your team and agency partners to optimize
performance and foster a collaborative environment
|
| Academic Qualification
| - Post Graduate degree in Marketing from a reputed UGC
approved university or any other degree with the relevant work
experience
|
| | - 12-15
years work experience with the last 3-5 years in a relevant senior
leadership position; Experience on both Agency and Corporate is
preferred (FMCG, telco, brand marketing)
|
| | - In-depth knowledge of and direct
experience in brand management including strategy development, digital
marketing, traditional media management, activation, and consumer
engagement in BTL/Digital
- Understanding of the Creative
Ideation and Agency process in order to facilitate out-of-the-box
thinking and innovative strategies
- Familiar with data
analysis, leveraging research and insights, and customer understanding
in order to utilize an analytical approach to understanding the
findings and customer journey for effective brand building and
positive interaction at all touchpoints
- Well versed in media
mix management and understanding in both traditional and digital
marketing tools including (but not limited to) ATL planning, digital
marketing and analytics, social media, ROI measurement, ad
performance, emerging trends and technologies, and online/offline
campaign management
- Good acumen and knowledge of how a
business functions and revenue is generated and key stakeholders in
growing a business
- Strong understanding of how all marketing
channels function (retailer, B2B, trade, WOM, etc.) with emphasis on
the digital ecosystem and the role it plays
- Excellent
project management skills and knowledge of running and managing
projects with both internal and external stakeholders
- Skilled in budget management and resource allocation to
ensure effective use of all monies and teams while focusing on ROI and
cost optimization
- Having the mindset to continuously
experiment and innovate in order to push the status quo and test
hypothesis for effective solutions and learnings – leading the change
and trying new things
- Demonstrable experience in
multi-function stakeholder alignment and management including Senior
Management with the ability to clearly articulate the Brand vision and
initiatives
- Experience on how to build, manage, engage, and
motivate a team to excel and deliver optimum results
|